OpenRTB::Bid Struct Reference

#include <openrtb.h>

List of all members.

Public Attributes
Id	id
	Bidder's bid ID to identify bid.
Id	impid
	ID of the impression we're bidding on.
TaggedFloat	price
	Price to bid.
Id	adid
	Id of ad to be served if won.
string	nurl
	Win notice/ad markup URL.
string	adm
	Ad markup.
vector< string >	adomain
	Advertiser domains.
string	iurl
	Image URL for content checking.
Id	cid
	Campaign ID.
Id	crid
	Creative ID.
List< CreativeAttribute >	attr
	Creative attributes.
Json::Value	ext
	Extended bid fields.

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Detailed Description

4.3.3 Bid Object

For each bid, the “nurl” attribute contains the win notice URL. If the bidder wins the impression, the exchange calls this notice URL a) to inform the bidder of the win and b) to convey certain information using substitution macros (see Section 4.6 Substitution Macros).

The “adomain” attribute can be used to check advertiser block list compliance. The “iurl” attribute can provide a link to an image that is representative of the campaign’s content (irrespective of whether the campaign may have multiple creatives). This enables human review for spotting inappropriate content. The “cid” attribute can be used to block ads that were previously identified as inappropriate; essentially a safety net beyond the block lists. The “crid” attribute can be helpful in reporting creative issues back to bidders. Finally, the “attr” array indicates the creative attributes that describe the ad to be served.

BEST PRACTICE: Substitution macros may allow a bidder to use a static notice URL for all of its bids. Thus, exchanges should offer the option of a default notice URL that can be preconfigured per bidder to reduce redundant data transfer.

Definition at line 1230 of file openrtb.h.

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The documentation for this struct was generated from the following file:

• openrtb/openrtb.h