After you publish your app, you can bring Android users to your app's product details page by providing links in your social network posts, ad campaigns, app reviews and articles, your web site, and more.
You can use the resources in this section to create deep links for your online placements. Google Play badges are an especially great way let Android users know that your app is available and link them directly to your download page. With the badge generator, they're also easy to make.